Sanjana had a powerful vision but needed help bringing it to life visually and emotionally. She wanted a brand that could reflect a sense of calm, care, and approachability—without losing depth or intention. Our goal was to build a brand that felt personal, comforting, and purpose-driven.
A Visual Identity That Feels Like a Hug
Sanjana Shah, the visionary behind Here and Now, aimed to establish a mental wellness brand that provides guidance for a balanced and joyful existence. Struggling to translate her profound vision into a visual format, she sought assistance in creating a brand that was subtle, welcoming, and depicted a caring presence. The objective was to develop a brand that felt like a supportive friend, always there for those in need.
Objective:
To create a welcoming and care-oriented brand that reflects Here and Now's commitment to mental wellness and provides a subtle and supportive presence.
Category:
Client:
Project Duration:
Initial Consultation:
Engaged in a comprehensive discussion with Sanjana to understand her vision, values, and the essence she wanted the brand to convey.
Conceptualization:
Created three distinct style presentations and multiple draft logos for Sanjana to choose from, ensuring a variety of options for visual representation.
Logo Development:
Sanjana expressed immediate liking for a specific draft logo, which was refined further based on her feedback and vision.
Merged the chosen logo with a style draft that resonated with her preferences.
Brand Feel Presentation:
Presented an image that encapsulated the feel of the brand, ensuring it aligned seamlessly with the chosen logo and overall brand aesthetics.
Verbal Identity Development:
Collaborated with Sanjana on establishing the brand's mission, vision, values, user persona, and market and competitor research.
Defined the brand's voice and tone to resonate with the target audience.
Crafted a compelling brand story to narrate the journey and purpose of Here and Now.
Video Production:
Produced a captivating video that emotionally connected with the audience, conveying Here and Now's commitment to mental wellness.
The video aimed to inspire and resonate with viewers, fostering a deeper understanding of the brand's mission.
Outcome:
The collaboration resulted in a brand that not only met but exceeded Sanjana's expectations. The final brand incorporated a carefully designed logo, a cohesive visual identity, and a compelling verbal narrative. Here and Now emerged as a brand that exuded warmth, approachability, and a genuine commitment to mental wellness.
Key Achievements:
Visual Cohesion: The chosen logo seamlessly integrated with the overall style, creating a visually cohesive representation of the brand.
Emotional Connection: The video successfully established an emotional connection with the audience, portraying Here and Now as a trustworthy guide on the journey to mental wellness.
Comprehensive Brand Identity: Through extensive research and collaboration, a comprehensive brand identity was developed, including mission, vision, values, and a resonant brand story.
Conclusion:
The Here and Now branding project was a successful endeavor in translating a profound vision into a visual and verbal identity that authentically reflects the brand's commitment to mental wellness. The welcoming and care-oriented brand stands poised to make a positive impact on individuals seeking support and guidance in their mental health journey.
