Branding a League in 7 Days

Citizen Sports Management approached us with a sharp challenge—brand and market their flagship IP, Youth Football League, under just one week. The 2-day event aimed at children under 16 was not just a tournament—it was a platform to inspire, engage, and celebrate the spirit of football among young athletes. Our goal was to build everything from ground zero and make sure the event didn’t just happen, but stood out.

Category:

Branding | Marketing | Content Creation

Client:

Relay SM (Now Citizen Sports Management)

Project Duration:

1 Week

Event Branding

We created a bold, youthful identity for the league—starting from jersey design, environmental graphics, to venue communication assets that brought the energy of the sport alive.



Creative Direction & Communication

We worked closely with the Citizen team to ensure that all communication—on-ground and online—matched the tone and ambition of the event. From posters to announcements, everything was crisp, motivating, and aligned with the vibe of youth sports.

Marketing & Outreach

Our marketing push was designed to hit three goals—get participants, sponsors, and volunteers. Within days, the buzz built up through social media content, WhatsApp outreach, and community-based marketing.

Photography & Cinematography

We captured the event in real-time with a dedicated crew—delivering live content, stories, and instant updates that kept the community engaged. From action shots to emotional behind-the-scenes, every frame added to the story.

Aftermovie & Content Bank

The highlight? A power-packed aftermovie that not only captured the emotion and energy but became a benchmark for the brand’s future events. The content bank we delivered became an asset for Citizen’s social channels and brand pitch.

What Happened Next

  • The event saw overwhelming participation and volunteer turnout

  • Sponsor engagement increased thanks to targeted branding and outreach

  • Real-time content increased online interaction and visibility

  • The branding received praise from participants, parents, and sponsors alike

  • The aftermovie became a fan-favorite and a Citizen SM go-to for future decks

Outcome

In just 7 days, we helped turn a sporting dream into a successful, well-branded, and well-marketed youth movement. With a tight turnaround, on-ground hustle, and creative clarity, Youth Football League didn’t just play—it scored big.